By the numbers
25+ Years of professional web development experience
2015 Year OX was established in Newcastle
100% Australian-made - every line of code, every decision
Senior Engineer leads every engagement, from first brief to final deployment

A practice built at the intersection of craft and code.

OX was founded in 2000 by Andrew Strong, a University of Newcastle graduate in Design and Creative Arts who crossed into professional web development at a time when the two disciplines were rarely held by the same person. That dual background - understanding both the visual language of design and the technical rigour of engineering - has shaped the practice ever since.

Most web development practices come from one direction or the other. Developers who learned to code first often produce technically sound but visually flat work. Designers who moved into development often produce beautiful work that underperforms technically. OX operates from both sides simultaneously - which is why the platforms delivered here look considered and perform properly.

Over 25 years the practice has worked across healthcare, resources, education, finance, government and not-for-profit sectors - delivering platforms for organisations including the University of Sydney, UNSW, Greater Bank, NCIG, One Rail Australia and HVCCC. The common thread across all of them is an expectation of quality that generic agencies and builder-based approaches simply cannot meet.

OX is based in Newcastle with clients across Sydney and throughout Australia. All development is done locally - no offshoring, no junior handoffs, no account managers in the middle. Every client has direct access to the engineer responsible for their platform.

A brief history

25 years of building for organisations that demand quality.

2000

OX founded in Newcastle

Established as a web development practice focused on custom builds for regional and national clients. One of the first design-led development practices in the Hunter region.

2005–12

Enterprise and institutional work

Delivered projects for universities, resources companies and financial institutions across NSW - developing deep expertise in accessibility, performance and complex content architecture.

2013–19

WordPress specialisation

Committed fully to WordPress as the primary platform, developing a structured methodology around ACF Pro, custom data architecture and performance engineering that continues today.

2020–now

Senior practice, national reach

Expanded client base to Sydney and nationally, with a focus on complex platform builds, CMS migrations and organisations that have outgrown what marketing agencies can offer.

How we work

Six principles that define every OX engagement - without exception.

01

Engineering over assembly

Every platform is built from the ground up. No page builders, no off-the-shelf themes, no shortcuts that create technical debt down the line.

02

Design and code as one discipline

Visual decisions and technical decisions are made together, not sequentially. The result is work that looks and performs as a coherent whole.

03

Senior accountability at every stage

No rotating teams. No junior developers working from a brief. The same senior engineer is responsible for every decision from discovery to deployment.

04

Honesty over convenience

If WordPress isn't the right tool, we'll say so. If a brief has problems, we'll raise them early. The goal is the right outcome, not the easiest path to a signed contract.

05

Documentation as standard

Every platform delivered by OX is fully documented. Your investment is protected regardless of what the future holds - you are never dependent on institutional knowledge held by a single supplier.

06

Long-term thinking

The decisions made during a build determine what's possible - and what's costly - three, five and ten years later. Every recommendation is made with that timeline in mind.

Previous clients

Organisations that have trusted OX to build and maintain their digital platforms.

Background

A practitioner with the rare combination of design training and engineering depth.

UON

University of Newcastle - Design and Creative Arts

Undergraduate degree providing the design foundation that underpins OX's approach to front-end development and visual decision-making.

2000

OX Web Development - founded

25+ years of continuous professional practice across enterprise, institutional and organisational clients throughout Australia.

Stack

Core technical practice

WordPress, ACF Pro, Gravity Forms, SCSS, PHP, JavaScript, Cloudflare, Wordfence, Postmark, LiteSpeed Cache, FacetWP, GSAP.

Based

Newcastle & Sydney, Australia

Serving clients across Newcastle, Sydney and nationally. All development is Australian-made - no offshoring at any stage.

Start a project

Let's build something properly.

Whether you're a large organisation with complex requirements or a growing business that wants to build something properly from the start - let's talk about what that looks like. Every enquiry is handled personally, usually within one business day.

hello@oxweb.dev · Newcastle, Australia · Response within one business day